Head of Digital Marketing

NAOS Talents is seeking a dynamic Head of Digital Marketing to drive successful digital marketing strategies across Africa for the Student placement and IELTS business. As the ideal candidate, you will have a strong background in marketing and a passion for digital technologies.

Responsibilities:

• Lead the development and implementation of comprehensive digital marketing strategies

• Manage a team of digital marketers with an innovative approach

• Collaborate with senior leaders to shape the overall digital strategy for the region

• Drive digital marketing efforts to achieve business goals

• Oversee various digital marketing channels and measure ROI and KPIs

• Work closely with webmasters and SEO teams to optimize online presence

• Manage regional Expo events from a digital perspective

• Enhance lead conversion through collaboration with marketing operation managers in multiple countries

• Supervise social media accounts and online content

• Analyze SEO and Google Analytics data to inform strategies

• Develop an inbound marketing plan

• Research competitors and provide recommendations for improvement

• 7 years of experience in developing and implementing digital marketing strategies

• Strong understanding of current online marketing concepts, strategy and best practice

• Experience in ecommerce, SEO, PPC, Email marketing, and social media

• Good knowledge and experience with online marketing tools and best practices

• Familiarity with web design

• Sense of ownership and pride in your performance and its impact on company’s success

• Critical thinker and problem-solving skills

• Team player

• Good time-management skills

• Excellent people management skills

If you are a results-oriented individual with a passion for marketing and a drive to succeed, we would love to hear from you.